AmaZimZim is a Zimbabwean based fashion label that simply means “I am Zimbabwean”. “AmaZimZim came about through the need to create a uniquely and proudly Zimbabwean label that Zimbabweans across all age groups can relate to and be identified with”, says owner and creative director, Linda K Sibs.

With only three years of being formally in the industry AmaZimZim managed to penetrate the local market and as well as the diaspora market and successfully managed to expand from only making basic fitted t-shirts to creating its first collection of clothes (launched April 2011) being a winter range of clothes affectionately and appropriately known as  “The Muchando Collection”. The success of AmaZimZim is founded on the creation of enduring relationships within the local fashion industry, and the importance of maintaining production of high quality products and fostering solid partnerships with you the customer. 


The business philosophy of AmaZimZim is not about simply selling our products. The Brand AmaZimZim is about positivity, believing in your dreams, working hard to achieve your dreams and never giving up on your dreams. In team AmaZimZim we always say “BOO TO NEGAVTIVE ENERGY”.

We love what we do, and we are lucky to do it. It’s not about ego for us. Quite the opposite actually---it’s our humility and our gratitude for our customers that inspires us every day. At AmaZimZim we are constantly trying to identify the fashion and apparel needs of the times and of the future and we try to use all AmaZimZim resources to meet those needs by being versatile, responsive and dynamic. With that in mind we provide challenges and opportunities to our employees, which enable us to channel their skills and foster their creativity and individuality. By working together with our employees we aim to also contribute in various ways to the communities in which we operate in.



Our Vision, quite simply, is to be “THE PREMIER CLOTHING COMPANY, OFFERING GOOD QUALITY AND AFFORDABLE CLOTHING AND APPAREL THAT FORM SYMBOLIC REPRESENTATIONS OF YOU, YOUR LIFE, YOUR DREAMS, AND ASPIRATIONS TO PEOPLE EVERYWHERE”.  Being the premier clothing company does not mean being the biggest but it does mean being the best in terms of customer value, customer service, and employee talent, quality of clothing and apparel produced and  maintaining consistent and predictable growth. We are well on our way to realizing this vision because at AmaZimZim we are committed to excellence in the fashion industry.